Shrinking appetites: Will GLP-1 adoption in high-income countries accelerate Big Food’s push into low- and middle-income countries?

Brice Even, Abdul-Rahim Abdulai, Ramya Ambikapathi, Christophe Béné, Gina Kennedy, Mark Lundy · 2026

Read Shrinking appetites: Will GLP-1 adoption in high-income countries accelerate Big Food’s push into low- and middle-income countries? by Brice Even, Abdul-Rahim Abdulai, Ramya Ambikapathi, Christophe Béné, Gina Kennedy, Mark Lundy (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-13430823.txt.

Description

Brice Even and colleagues argue that weight-loss drugs may push big food firms toward poorer countries. GLP-1 medicines such as Ozempic, Wegovy, and Zepbound are spreading fast in rich countries, with clear effects on shopping and eating.

Early United States household data show grocery spending falling about 5 percent within six months of a household member starting a GLP-1 drug. Falls ran bigger for richer households, and bigger still for snacks and energy-dense foods. Firms already sell smaller packs and GLP-1-friendly brands. The paper warns that if rich-world demand for ultra-processed food softens, firms may hedge by marketing harder where regulation is weaker.

Catalog record

CREATORBrice Even, Abdul-Rahim Abdulai, Ramya Ambikapathi, Christophe Béné, Gina Kennedy, Mark Lundy
YEAR2026
COLLECTIONPAPERS
FORMATTXT
FILE SIZE31 KB
VERSION1.0
LICENSECC BY 4.0
RIGHTSCC BY
SOURCEEurope PMC

Source: https://europepmc.org/articles/PMC13430823

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