The academic theatre of shadows: epistemological and ethical erosion in the era of marketing-based medicine
Piotr Bramora, Wiesław Pilis · 2026
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Description
Piotr Bramora and Wieslaw Pilis write a sharp critique in 2026 of what they call the academic theatre of shadows in medicine. They argue that marketing now shapes medical academia more than sound evidence does.
In their account, star doctor influencers chase online metrics, public relations, and sales over accuracy, patient safety, and checked methods. A case study shows how test errors around certain carbohydrate markers were rebranded as findings, turning healthy people into phantom patients for profit. They also describe a flip in the pecking order, like the Theranos scandal, where marketing agendas push true experts aside. The paper calls for a return to duty toward truth.
Catalog record
| CREATOR | Piotr Bramora, Wiesław Pilis |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 31 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |