Social Media Constructions of Alcohol as Emotional Coping and Social Connection in Ghana: Qualitative Study
Rachel GA Thompson, Evershed Kwasi Amuzu, Tricia Thompson, Mark Kwaku Gyasi, Orlando Harris, Glenn-Milo Santos, Jerry John Ouner, Joshua Yang, Jacqueline Guendouzi, Yusmini Md Yusoff · 2026
Read Social Media Constructions of Alcohol as Emotional Coping and Social Connection in Ghana: Qualitative Study by Rachel GA Thompson, Evershed Kwasi Amuzu, Tricia Thompson, Mark Kwaku Gyasi, Orlando Harris, Glenn-Milo Santos, Jerry John Ouner, Joshua Yang, Jacqueline Guendouzi, Yusmini Md Yusoff (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-13628042.txt.
Description
Rachel Thompson and co-authors studied in 2026 how alcohol is talked about on social media in Ghana. Drink is tied world-wide to harm and injury, yet also to fun, friendship, and relief. Little was known about how those meanings move online in Africa. The team read public posts from Facebook and TikTok, 189 items in all, and traced how the words frame drink.
Posts framed drink as a way to cope with stress, heartbreak, and money strain. They also framed it as a bond for friends and group fun, and as a daily tool to relax and feel at ease. Ads, health claims, and peer talk blurred into one stream. Drink was tied to vigor, calm, and well-being in that stream.
Catalog record
| CREATOR | Rachel GA Thompson, Evershed Kwasi Amuzu, Tricia Thompson, Mark Kwaku Gyasi, Orlando Harris, Glenn-Milo Santos, Jerry John Ouner, Joshua Yang, Jacqueline Guendouzi, Yusmini Md Yusoff |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 59 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |