AI Chatbot Service Adoption Among C2C Second-Hand Sellers: An Integrated UTAUT-TTAT Framework
Yurou Zhao, Xiao Yang, Kim-Shyan Fam · 2026
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Description
Yurou Zhao, Xiao Yang, and Kim-Shyan Fam wrote this 2026 study of why solo sellers on second-hand trading sites take up AI chatbot services. Such bots have become a key work tool for people who sell used goods online in China. Past studies of new technology stress the gains and tend to miss the risks users feel at the same time.
The authors join two theories into one model. One theory covers why people accept new tools, and the other covers how people avoid threats from them. Two middle factors, how easy the bot feels and how risky it feels, carry the effects. The team surveyed solo sellers on Chinese platforms and kept 261 valid replies after cleaning. They tested the model with a standard equation method. The work aims to explain the mixed feelings that shape whether a seller adopts a bot.
Catalog record
| CREATOR | Yurou Zhao, Xiao Yang, Kim-Shyan Fam |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 64 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |