Applying the Vertically Integrated Project Model to Youth-Inclusive Social Media Coding of Zyn-Related YouTube Shorts: Methodological Case Study
Julia (Pengyue) Dou, Beth L Hoffman, Piper Narendorf, Tatiana Grinberg Limoncic, Grace Carver, Natalia Connor, Christine Larkin, Jaime E Sidani, Joshua Yang, Chang Li-Chuan, Weisiyu Qin, Shweta Kulkarni · 2026
Read Applying the Vertically Integrated Project Model to Youth-Inclusive Social Media Coding of Zyn-Related YouTube Shorts: Methodological Case Study by Julia (Pengyue) Dou, Beth L Hoffman, Piper Narendorf, Tatiana Grinberg Limoncic, Grace Carver, Natalia Connor, Christine Larkin, Jaime E Sidani, Joshua Yang, Chang Li-Chuan, Weisiyu Qin, Shweta Kulkarni (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-13583466.txt.
Description
Dou and colleagues study how mixed age teams judge short videos about a nicotine pouch brand in twenty twenty-six. Teens use social media a lot but are rarely asked to help code what they see there. The team used a project model that mixes high schoolers, college students, and faculty on one task. Each pair coded the same set of YouTube shorts about the brand Zyn.
Three hundred clips were coded in six rounds, with talks at the end. Agreement scores varied by team and by round. Some codes, such as male stereotypes, split the teams sharply. The talks showed that code rules drifted and that life experience colored each call. Age mix helped catch fine points, they say.
Catalog record
| CREATOR | Julia (Pengyue) Dou, Beth L Hoffman, Piper Narendorf, Tatiana Grinberg Limoncic, Grace Carver, Natalia Connor, Christine Larkin, Jaime E Sidani, Joshua Yang, Chang Li-Chuan, Weisiyu Qin, Shweta Kulkarni |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 56 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |