Analysis of Melanoma Educational Content and Skin of Color Representation on TikTok: Cross-Sectional Study
Daniella Jaguan, Zoya Siddiqui, Jennifer Nam Choi, Sweta Subhadarshani · 2026
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Description
Daniella Jaguan and co-authors examine melanoma education videos on TikTok and how well skin of color is shown in them. Their 2026 cross-sectional study reviews melanoma-related posts on the platform. Melanoma is a serious skin cancer, and video apps now shape what many people learn about spotting and preventing it.
The study finds thin coverage of skin of color and shallow teaching content overall. Engagement differed by format, with response-style videos doing best and straight teaching videos doing worst. Videos made by patients drew more engagement, while deeper teaching did not. The authors suggest that format and personal voice, not depth alone, decide what health content spreads.
Catalog record
| CREATOR | Daniella Jaguan, Zoya Siddiqui, Jennifer Nam Choi, Sweta Subhadarshani |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 12 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |