Children’s exposure to unhealthy food and beverage advertising in Senegal: a cross-sectional mixed-methods analysis of advertising trends, marketing strategies and perceptions
Yassarath Onifade, Adama Diouf, Olouwafemi Mistourath Mama, Stefanie Vandevijvere, Abdou Badiane, Ndeye Ndambao Sarr, Sylvain Landry Birane Faye, Julien Soliba Manga, Jean-Claude Moubarac, Nicole Idohou-Dossou · 2026
Read Children’s exposure to unhealthy food and beverage advertising in Senegal: a cross-sectional mixed-methods analysis of advertising trends, marketing strategies and perceptions by Yassarath Onifade, Adama Diouf, Olouwafemi Mistourath Mama, Stefanie Vandevijvere, Abdou Badiane, Ndeye Ndambao Sarr, Sylvain Landry Birane Faye, Julien Soliba Manga, Jean-Claude Moubarac, Nicole Idohou-Dossou (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-13552323.txt.
Description
Onifade and nine co-authors count food ads aimed at kids in Senegal in this twenty twenty-six study. Ads for foods low in good nutrients can push poor diets and weight gain in youth. Rules that limit such ads to kids are still weak in Senegal, the team notes.
Inside, the study mapped ads near forty schools in four zones and logged ads on four TV channels. Close to four in five ads near schools and three in four on TV were for foods that fail health checks. Kids in group talks recalled brands and said they asked for goods they had seen in ads. Parents backed firmer rules to curb such ads.
Catalog record
| CREATOR | Yassarath Onifade, Adama Diouf, Olouwafemi Mistourath Mama, Stefanie Vandevijvere, Abdou Badiane, Ndeye Ndambao Sarr, Sylvain Landry Birane Faye, Julien Soliba Manga, Jean-Claude Moubarac, Nicole Idohou-Dossou |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 60 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |