Marketing a Plastic Surgery Practice: Strategies, Insights, and Practical Considerations
Alisha S. Khosla, Ferris Zeitouni, Elizabeth K. Laning, Madeline Tierney, Pradeep K. Attaluri, Venkat K. Rao · 2026
Read Marketing a Plastic Surgery Practice: Strategies, Insights, and Practical Considerations by Alisha S. Khosla, Ferris Zeitouni, Elizabeth K. Laning, Madeline Tierney, Pradeep K. Attaluri, Venkat K. Rao (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-13542058.txt.
Description
Alisha Khosla and co-authors lay out a marketing framework for plastic surgery practices in this 2026 article. Consumer demand and digital media now shape the field's business side. Patient-driven choices make strategy a survival skill for practices. The framework starts with clear goals set by a standard checklist. Target patients and other stakeholders come next. A structured scan weighs the practice against its rivals.
Those insights harden into a unique value claim for the practice. Pricing that fits the market and the practice's values follows. The authors write practical guidance, not research results. Surgeons building a practice are the audience. The piece reflects a field where reputation is made online. It treats marketing as part of modern care delivery.
Catalog record
| CREATOR | Alisha S. Khosla, Ferris Zeitouni, Elizabeth K. Laning, Madeline Tierney, Pradeep K. Attaluri, Venkat K. Rao |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 31 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |