Benchmark Survey on Content Development and Key Performance Indicators: A phactMI Benchmarking Survey Update
Robert Tamburri, Mary K. Sendi, Anja Glaetzer, Jennifer Garas, Mary Mehrabian, Susan Wnorowski, Evelyn R. Hermes-DeSantis · 2026
Read Benchmark Survey on Content Development and Key Performance Indicators: A phactMI Benchmarking Survey Update by Robert Tamburri, Mary K. Sendi, Anja Glaetzer, Jennifer Garas, Mary Mehrabian, Susan Wnorowski, Evelyn R. Hermes-DeSantis (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/PMC13526051.txt.
Description
Robert Tamburri and colleagues present a 2026 benchmarking survey update on how pharmaceutical medical information teams create content and measure performance. These teams answer unsolicited questions from clinicians with evidence-based documents. Practice had shifted since the previous survey in 2018, prompting a fresh check through an industry benchmarking group.
An electronic survey with seventy-one questions went to thirty-six member companies in May 2024. Teams write mainly for health professionals rather than patients. Standard response documents remain mostly traditional written pieces, though question-and-answer formats, infographics, and slides are emerging, and most development is centralized. Fewer companies now set target timelines than in 2018. Artificial intelligence use is early, with three companies active and eighteen exploring, and omnichannel delivery appears at over half of companies.
Catalog record
| CREATOR | Robert Tamburri, Mary K. Sendi, Anja Glaetzer, Jennifer Garas, Mary Mehrabian, Susan Wnorowski, Evelyn R. Hermes-DeSantis |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 41080 |
| LICENSE | https://creativecommons.org/licenses/by/4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |