Evaluating the content quality and trustworthiness of snakebite envenomation videos on social media platforms: insights from TikTok and Bilibili
Jiaye Du, Xiaohan Fang, Ting Liu, Yuqing Song, Zhan Gao · 2026
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Description
Jiaye Du and four colleagues grade in 2026 the quality of snakebite first-aid videos circulating on TikTok and Bilibili, two major Chinese short-video platforms. Snakebite is a medical emergency where bad advice can cost lives, and short videos now shape what the public learns. The reviewers scored 220 eligible videos with three standard rating tools, working independently and blind to each other's judgments.
Most videos explained causes, symptoms, and treatment, while prevention and basic disease patterns were rarely covered. Overall quality landed in the middle range, with trustworthiness scores lower still. Videos from health professionals and nonprofit groups scored clearly higher than those from individual users. Popularity signals such as likes and shares barely tracked quality, so the authors urge platforms to surface professional content more prominently.
Catalog record
| CREATOR | Jiaye Du, Xiaohan Fang, Ting Liu, Yuqing Song, Zhan Gao |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 48010 |
| LICENSE | https://creativecommons.org/licenses/by/4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |