Effective and cost-effective strategies for recruiting rural adults into a civic engagement and health behavior change research study
Rebecca A. Seguin-Fowler, Meredith L. Graham, Karla L. Hanson, Deyaun L. Villarreal, Galen D. Eldridge, Angel Christou, Anita On, Meghan Kershaw, Sara C. Folta, Jay E. Maddock, Elena Andreyeva · 2026
Read Effective and cost-effective strategies for recruiting rural adults into a civic engagement and health behavior change research study by Rebecca A. Seguin-Fowler, Meredith L. Graham, Karla L. Hanson, Deyaun L. Villarreal, Galen D. Eldridge, Angel Christou, Anita On, Meghan Kershaw, Sara C. Folta, Jay E. Maddock, Elena Andreyeva (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-13383436.txt.
Description
Rebecca Seguin-Fowler's team compared ways to recruit rural adults for a civic engagement and health study, in a 2026 paper. Rural residents face worse health yet stay underrepresented in research, and the Change Club study tested recruitment across medically underserved towns in Texas and New York. Strategies ranged from mail and social media to educators and word of mouth.
Letters recruited the most participants at 37.7 percent, followed by friends and family at 23.2 percent, postcards at 22.3 percent, and social media ads at 13.3 percent. Overall cost averaged 12.36 dollars per enrollee, while educator phone calls and texts cost 6803 dollars and recruited nobody. Old-fashioned mail plus personal referral won on both reach and value.
Catalog record
| CREATOR | Rebecca A. Seguin-Fowler, Meredith L. Graham, Karla L. Hanson, Deyaun L. Villarreal, Galen D. Eldridge, Angel Christou, Anita On, Meghan Kershaw, Sara C. Folta, Jay E. Maddock, Elena Andreyeva |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 40 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |