Visual information density in AR commerce: cognitive responses to professional sport jerseys
Jun-Phil Uhm, Seungmin Lee · 2026
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Description
Jun-Phil Uhm and Seungmin Lee tested how crowded sponsor logos on sports jerseys affect shoppers in augmented reality in a 2026 experiment. Seventy-eight participants viewed professional baseball jerseys with low or high logo density inside an AR shopping setting.
Denser logos made the jersey feel significantly more cluttered and changed how much attention and arousal viewers reported. Attitudes toward the jersey, however, did not differ clearly between the two versions. As AR shops invite close inspection of complex products, the findings suggest visual overload works on perception and focus first, before it ever changes whether people like the product.
Catalog record
| CREATOR | Jun-Phil Uhm, Seungmin Lee |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 40904 |
| LICENSE | https://creativecommons.org/licenses/by/4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |