An analysis of the influence of perceptual dimensions in biomimetic packaging design on generation Z consumers’ flow experiences using PLS-SEM, ANN, and fsQCA
Xinyue Qi, Fan Wu, Lin Fan · 2026
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Description
Xinyue Qi and co-authors studied in 2026 how nature-inspired packaging shapes the deep flow feel of Generation Z shoppers. Packaging has grown into a key channel for brand links. Biomimetic design draws on living forms. Yet how its sensory traits spark deep engagement was not mapped in full.
Surveying 218 valid replies, the team scored five sense traits, from build function and instant feedback to beauty, story pull, and green values. A hybrid method joined equation modelling, neural nets, and fuzzy-set checks to triangulate which mixes matter most. The findings help designers move past single traits. They can craft packs that hold young shoppers in a focused, rewarding meet with a product.
Catalog record
| CREATOR | Xinyue Qi, Fan Wu, Lin Fan |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 86 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |