How social influence and innovativeness shape technology perceptions and usage intentions: a TAM extension
Muhammad Asif, Zhen Shao, Muhammad Naeem Sharif, Tianhui Gao · 2026
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Description
Muhammad Asif and co-authors test what draws Pakistani bank customers to mobile banking apps, in this 2026 study. They extend a classic adoption model with two social and personal factors: how much peers sway a person, and how eager that person is to try new things. Two hundred sixty-eight customers with app experience answered an online survey.
Peer sway shaped both how useful and how easy the apps felt, and those two views in turn drove the intent to use them. Eagerness to innovate strengthened the link between peer sway and ease, but not the other links. The authors advise banks to work through social influence.
Catalog record
| CREATOR | Muhammad Asif, Zhen Shao, Muhammad Naeem Sharif, Tianhui Gao |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 62 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |