Divide and Conquer: Russia's Anti-west Campaign and Gender-based Disinformation

Owen Wong, Claire Mountford, Stéfanie von Hlatky · 2026

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Description

Owen Wong, Claire Mountford, and Stéfanie von Hlatky analyze, in a 2026 article, how Russia wields gender-based disinformation as a geopolitical weapon. Research on such campaigns usually stops at domestic social harm, leaving their foreign policy function underexplored. The authors ran a qualitative content analysis over 367 pro-Kremlin disinformation articles, looking for the stories they tell about gender and what strategic work those stories perform.

Eight recurring narratives emerged, all aimed at Western governments and bodies such as NATO and the European Union. Two mechanisms organize them: sabotaging the adversary's moral legitimacy and burnishing Russia's own. The content is tuned to resonate with conservative audiences abroad, turning culture-war material into leverage in great power competition. The authors frame this as hybrid warfare through identity, and argue analysts should read gendered disinformation as deliberate statecraft rather than background noise.

Catalog record

CREATOROwen Wong, Claire Mountford, Stéfanie von Hlatky
YEAR2026
COLLECTIONPAPERS
FORMATTXT
FILE SIZE53 KB
VERSION1.0
LICENSECC BY 4.0
RIGHTSCC BY
SOURCEEurope PMC

Source: https://europepmc.org/articles/PMC13313524

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