Perceived Value in Specialty Coffee: A Means-End Chain Model Applied in the Brazilian Context
Ari Melo Mariano, Gustavo Garcia Loguercio, Ingrid Orlandini, Carla Patricia Pareja-Daza, Maíra Rocha Santos · 2026
Read Perceived Value in Specialty Coffee: A Means-End Chain Model Applied in the Brazilian Context by Ari Melo Mariano, Gustavo Garcia Loguercio, Ingrid Orlandini, Carla Patricia Pareja-Daza, Maíra Rocha Santos (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/PMC13298181.txt.
Description
Why do buyers in Brazil call a bag of fine coffee worth its price? Ari Melo Mariano and his team model that call in a 2026 study. Their frame links what a product has, to the good it does the buyer, to the worth the buyer feels.
Survey replies came from 88 people, and the team fit the frame with a path model. The model made sense of 29.4% of the spread in felt worth. The traits of the coffee did most of their work through the middle step: gains that felt handy, useful, and smart. The team says this chain can guide how farms and brands pitch, talk up, and stand apart with green, top-grade coffee.
Catalog record
| CREATOR | Ari Melo Mariano, Gustavo Garcia Loguercio, Ingrid Orlandini, Carla Patricia Pareja-Daza, Maíra Rocha Santos |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 45748 |
| LICENSE | https://creativecommons.org/licenses/by/4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |