Consumer and Market Antecedents of Repurchase Intention: Fear of Missing Out and Impulsive Buying as Serial Mediators
Yang Du, Kui Deng, Ziyang Liu · 2026
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Description
Yang Du, Kui Deng, and Ziyang Liu study what pulls shoppers back to buy again, focusing on fear of missing out, in a 2026 survey. The data came from 518 Chinese consumers who had bought Pop Mart goods, a market shaped by social media, scarce drops, and show-off posts. The team modeled how materialism, envy, and scarcity feed the fear, and how the fear feeds snap buying and the wish to return.
All three traits fed the fear, with scarcity the strongest. The fear fed snap buying, and snap buying fed the wish to buy again. Three chain paths held, with fear and snap buying carrying each trait's pull in turn. The authors extend fear-of-missing-out work into cultural and creative goods and show how market cues turn feeling into lasting buying habits.
Catalog record
| CREATOR | Yang Du, Kui Deng, Ziyang Liu |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 41 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |