Exploring the impact of AI tools on filmmakers’ creative satisfaction: the mediating role of creative efficiency and autonomy

Description

Filmmakers' happiness with AI tools runs through how efficient and in-control the tools leave them feeling, Wenyu Jiang and Jiaqi Zheng report in 2026. The study models creative satisfaction as the outcome of tool functionality, human-AI collaboration, and learning cost.

Four mediation paths emerged: functionality raised satisfaction by way of efficiency gains, autonomy gains, or both, and collaboration worked through the same two channels. Gender split the picture. Female directors leaned more on tool functionality and smooth collaboration, while male directors weighted autonomy more heavily. How often a filmmaker used generative video tools, and how open they were to new technology, also shaped satisfaction. The authors offer the map to designers tuning AI tools for creative work.

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Source: https://europepmc.org/article/MED/PMC13290526