How do theme park attributes influence visitors’ positive emotions? Nonlinear effects and spatial heterogeneity in Shanghai’s theme parks
Xuehui Guo, Xue Li, Guishuo Ren, Mingze Gao, Chunli Han, Renwu Wu, Renwu Wu, Renwu Wu · 2026
Read How do theme park attributes influence visitors’ positive emotions? Nonlinear effects and spatial heterogeneity in Shanghai’s theme parks by Xuehui Guo, Xue Li, Guishuo Ren, Mingze Gao, Chunli Han, Renwu Wu, Renwu Wu, Renwu Wu (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/PMC13278401.txt.
Description
Xuehui Guo leads a 2026 study of what makes theme park visitors feel positive emotions in Shanghai, China. The team studied 106 theme parks, combining online reviews, map data on places, and geographic data to measure visitor emotion and park features. They also mapped how parks cluster across the city and how emotion varies by area.
Parks clustered strongly, but emotion levels inside hotspots were uneven. Brand strength of the park's theme, service quality, and green-space leisure were the features most tied to positive emotion. Only brand strength showed firm evidence of a nonlinear pattern, where gains level off or shift. The authors advise consistent theming, predictable service, restful green nodes, and better links to crowded hotspots.
Catalog record
| CREATOR | Xuehui Guo, Xue Li, Guishuo Ren, Mingze Gao, Chunli Han, Renwu Wu, Renwu Wu, Renwu Wu |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 109033 |
| LICENSE | https://creativecommons.org/licenses/by/4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |