Low-Carbon Consumption Intention as Risk Management: Evidence from China on Theory of Planned Behavior, Social Influence, and the Moderating Role of Environmental Concern
Ke Liu · 2026
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Description
Ke Liu frames buying green as a form of risk control and asks what drives the choice in China. Three hundred thirty-three people surveyed rated attitudes, social pressure, felt control, and how much they copy peers and stars. The 2026 study blends planned-behavior theory with social influence ideas.
Warm personal views and visible peer habits predicted low-carbon intentions strongly. Oddly, social norms, felt control, and star backing did not. Green concern raised the urge directly, yet it dulled every other driver's pull. Campaigns, Liu argues, should build warm attitudes and show peers in action, tuned to how much each audience already cares.
Catalog record
| CREATOR | Ke Liu |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 40 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |