When Matilda shows up: The double-edged impact of women researchers’ media visibility in management science
Béatrice Parguel, Marine Agogué, Julie Gauneau, Robin Haunschild, Robin Haunschild, Robin Haunschild, Robin Haunschild · 2026
Read When Matilda shows up: The double-edged impact of women researchers’ media visibility in management science by Béatrice Parguel, Marine Agogué, Julie Gauneau, Robin Haunschild, Robin Haunschild, Robin Haunschild, Robin Haunschild (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-13215518.txt.
Description
Béatrice Parguel and co-authors published a 2026 study on what happens when women researchers get more media visibility in management science. Women still receive less coverage than men, and the authors test how audiences react when that balance shifts.
Two laboratory experiments, one with 271 members of the public and one with 129 graduate students, varied how many women appeared in a mock science newsletter. Greater visibility narrowed the gender gap in confidence for both groups and raised women's perceived expertise among the public. Among male graduate students, though, academic careers looked less attractive. The authors draw lessons for universities and media outlets that promote research.
Catalog record
| CREATOR | Béatrice Parguel, Marine Agogué, Julie Gauneau, Robin Haunschild, Robin Haunschild, Robin Haunschild, Robin Haunschild |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 118 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |