Effects of social media sponsorship disclosure on adolescents’ advertising literacy and purchase intention
Ya-En Catherine Lin, Fong-Ching Chang, Tzu-Fu Huang, Shawn C. Chiang, Chiung-Hui Chiu, Ping-Hung Chen, Nae-Fang Miao, Hung-Yi Chuang · 2026
Read Effects of social media sponsorship disclosure on adolescents’ advertising literacy and purchase intention by Ya-En Catherine Lin, Fong-Ching Chang, Tzu-Fu Huang, Shawn C. Chiang, Chiung-Hui Chiu, Ping-Hung Chen, Nae-Fang Miao, Hung-Yi Chuang (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-13215482.txt.
Description
Ya-En Catherine Lin and co-authors report a 2026 experiment on how sponsorship labels on social media posts affect teenagers in Taiwan. The study compared posts with full disclosure, partial disclosure, or no disclosure of paid promotion.
In all, 3,149 high school students from 36 schools took part in a 2022 survey experiment, each shown one of the three post types at random. Teenagers who saw full disclosure spotted the advertising more often and scored higher on advertising knowledge. Spotting an ad also made students warier, which in turn linked to weaker buying plans. The authors argue that clear labels are a practical protection for young users.
Catalog record
| CREATOR | Ya-En Catherine Lin, Fong-Ching Chang, Tzu-Fu Huang, Shawn C. Chiang, Chiung-Hui Chiu, Ping-Hung Chen, Nae-Fang Miao, Hung-Yi Chuang |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 43 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |