Consumption Patterns and Product Format Preferences of Inner Beauty Functional Foods Among Korean Adults

Eunjeong Park, Ki Han Kwon · 2026

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Description

Eunjeong Park and Ki Han Kwon surveyed Korean adults about "inner beauty" foods in a 2026 study. These are swallowed products sold to improve skin, hair, and general wellness rather than to treat disease. The team asked 502 adults who had used such products about their reasons, shopping channels, and preferred formats.

Skin health was the top reason, named by nearly half, and it mattered most to younger and female buyers. Older adults more often cited weight control or hair and nail health. Online shops dominated, especially among buyers in their twenties. The survey shows a market split by age and motive, which sellers can use to match products and formats to the right customers.

Catalog record

CREATOREunjeong Park, Ki Han Kwon
YEAR2026
COLLECTIONPAPERS
FORMATTXT
FILE SIZE19 KB
VERSION1.0
LICENSECC BY 4.0
RIGHTSCC BY
SOURCEEurope PMC

Source: https://europepmc.org/articles/PMC13206632

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