Young Consumers’ Preferences for Nonalcoholic Beers: The Impact of Sensory Perception and Label Information
Dorota Klensporf-Pawlik, Inga Klimczak, Iga Rybicka, Anna Gliszczyńska-Świgło, Adadi Parise · 2026
Read Young Consumers’ Preferences for Nonalcoholic Beers: The Impact of Sensory Perception and Label Information by Dorota Klensporf-Pawlik, Inga Klimczak, Iga Rybicka, Anna Gliszczyńska-Świgło, Adadi Parise (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-13179468.txt.
Description
Dorota Klensporf-Pawlik and co-authors study young drinkers' taste for alcohol-free beer in 2026. The market for such beer is growing fast, and brands want to know what young buyers like. The team tested lager, IPA, and wheat styles with young Polish consumers.
Tasters liked the lagers best, favoring beers that felt fresh and clear with a good aroma. The team then checked how brand and label shape liking, by testing the beers blind and with labels shown. Some beers scored better once the brand was known. How pretty and clear the label looked also predicted whether people said they would buy the beer. The results give brewers clear cues for design and marketing.
Catalog record
| CREATOR | Dorota Klensporf-Pawlik, Inga Klimczak, Iga Rybicka, Anna Gliszczyńska-Świgło, Adadi Parise |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 51 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |