Consumer anxiety: A scoping review and research agenda
Mingfei Li, Shanshan Huang · 2026
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Description
Shoppers today feel anxious about prices, health claims, safety, and the flood of choices, and marketers have studied that unease in scattered pieces. Mingfei Li and Shanshan Huang gather the field in a 2026 scoping review. They search four databases under standard review guidelines and keep 60 articles that truly focus on consumer anxiety. The review sorts what triggers the feeling, what it changes, and where it sits between other forces in buying behavior.
The authors build one framework from the pile and mark the holes: contexts barely studied and links never tested. They close with a research agenda for scholars and plain advice for firms that want to calm, rather than milk, customer worry.
Catalog record
| CREATOR | Mingfei Li, Shanshan Huang |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 45 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |