Digital Footprint and Its Impact on Improving Customer Experience: An Exploratory Study of a Sample of Internet Companies in Nineveh Governorate
Abdul Sattar Salim Awadh Al – Jubory, Saif Khalid Zakaria, Mohammad Mahmood Al-Mulla Hasan, Janet Muthimi, Rakibul Hasan Chowdhury, Janet Muthimi, saif zakaria, Margaretha Pink Berlianto, saif zakaria · 2026
Read Digital Footprint and Its Impact on Improving Customer Experience: An Exploratory Study of a Sample of Internet Companies in Nineveh Governorate by Abdul Sattar Salim Awadh Al – Jubory, Saif Khalid Zakaria, Mohammad Mahmood Al-Mulla Hasan, Janet Muthimi, Rakibul Hasan Chowdhury, Janet Muthimi, saif zakaria, Margaretha Pink Berlianto, saif zakaria (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-13153770.txt.
Description
A research team in Iraq studies whether internet firms use customer data trails to improve service. Their 2026 paper surveys internet providers in Nineveh Governorate. Every click and visit leaves a digital footprint that firms collect. How Iraqi providers turn those traces into better customer experience was little known.
The team polled three hundred nineteen staff and managers with a structured questionnaire. Answers were scored on five-point scales and tested with standard statistics. Footprint use clearly drove service tailoring and smoother operations. Yet a strong gap stood out between gathering data and using it to build value with customers. The authors urge a balanced, evidence-led approach to close that gap.
Catalog record
| CREATOR | Abdul Sattar Salim Awadh Al – Jubory, Saif Khalid Zakaria, Mohammad Mahmood Al-Mulla Hasan, Janet Muthimi, Rakibul Hasan Chowdhury, Janet Muthimi, saif zakaria, Margaretha Pink Berlianto, saif zakaria |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 186 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |