Deciphering patient selection of physicians in online health communities: insights from a dual-path perspective
Chengyi Le, Jinping Zhang, Zixin Wang, Feiyan Qiu · 2025
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Description
Chengyi Le and co-authors study how patients pick doctors in online health communities in a 2025 paper. Choosing a doctor online is the key step that turns browsing into a paid consult, so platforms need to know what builds trust.
Data covered over three hundred psychiatry and psychology doctors on a large Chinese health site. Content quality and interaction quality built trust through the deep route. Reputation and service skill built trust through the surface route. Trust then drove real choice behavior. Keen users leaned harder on deep cues, while high prices weakened the trust-to-choice link. Platforms get a two-path guide for design and doctor pages.
Catalog record
| CREATOR | Chengyi Le, Jinping Zhang, Zixin Wang, Feiyan Qiu |
|---|---|
| YEAR | 2025 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 81 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |