OP04 Patient Preferences Regarding Pharmaceutical Services: The Ukrainian Experience Of MaxDiff Analysis

Tamara Mahanova · 2025

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Description

Tamara Mahanova tests a ranking method to learn what pharmacy services patients in Ukraine value most. Preference data can enrich technology assessment, but methods vary and their weight in decisions is unclear. The study used a best worst scaling design across twelve pharmacy services.

Top choices were a personal list of safe medicines matched to patient needs, plus rapid tests and stroke risk checks. Contraception advice and weight loss programs ranked low. Deeper analysis split patients into two groups with different tastes and backgrounds. Mahanova says the method is simple to run, yet it demands skill and effort. The results can surface unmet needs in local service planning.

Catalog record

CREATORTamara Mahanova
YEAR2025
COLLECTIONPAPERS
FORMATTXT
FILE SIZE2 KB
VERSION1.0
LICENSECC BY 4.0
RIGHTSCC BY
SOURCEEurope PMC

Source: https://europepmc.org/articles/PMC12768648

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