Social Media Usage and Advertising Food-Related Content: Influence on Dietary Choices of Gen Z
Rashi Nandwani, Anu Mahajan, Vicky Wai Ki Chan, Kwok Tai Chui, Arti S Muley, Kenneth Ka Hei Lo, Dominika Guzek · 2025
Read Social Media Usage and Advertising Food-Related Content: Influence on Dietary Choices of Gen Z by Rashi Nandwani, Anu Mahajan, Vicky Wai Ki Chan, Kwok Tai Chui, Arti S Muley, Kenneth Ka Hei Lo, Dominika Guzek (2025) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-12735408.txt.
Description
Rashi Nandwani and co-authors survey in 2025 how food content on social media steers what young adults eat. The cross-sectional study covered 314 people aged eighteen to twenty-five in Surat, India, recording their platform habits, food patterns, and body measurements. Hunger reactions to twelve food images were scored on a ten-point scale.
YouTube and Instagram led platform use. Total hours online did not split body mass, but seeing ads for ready-to-eat foods and delivery apps did link to higher body mass. Pinterest and Instagram use also tied to body mass differences. The authors read food marketing as an active shaper of Gen Z diets.
Catalog record
| CREATOR | Rashi Nandwani, Anu Mahajan, Vicky Wai Ki Chan, Kwok Tai Chui, Arti S Muley, Kenneth Ka Hei Lo, Dominika Guzek |
|---|---|
| YEAR | 2025 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 42 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |