Digital literacy, ecological values, and green food consumption: an extended Theory of Planned Behavior model in Chinese universities
Jiaxin He, Ke Liu, Zhenhui Ma, Zhiyu He · 2025
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Description
Jiaxin He, Ke Liu, Zhenhui Ma, and Zhiyu He survey Chinese university students on green food buying, in a twenty twenty-five study. Green food choices help health and the planet, yet what drives young buyers is not fully clear. The team asked 836 students about their digital skills, their care for nature, and their plans to buy green food. They tested an expanded model of planned behavior with these factors added.
Digital skill raised buying plans both directly and by lifting attitudes and a sense of control. Care for nature shaped plans through every path in the model. Oddly, digital skill did not move what students felt others expected of them. The authors say digital know-how acts as mental capital while green values form the base.
Catalog record
| CREATOR | Jiaxin He, Ke Liu, Zhenhui Ma, Zhiyu He |
|---|---|
| YEAR | 2025 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 65 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |