Extent and Nature of Television Food and Nonalcoholic Beverage Marketing in 9 Asian Countries: Cross-Sectional Study Using a Harmonized Approach
Tilakavati Karupaiah, Shah Md Mahfuzur Rahman, Juan Zhang, Naveen Kumar, Batjargal Jamiyan, Raj Kumar Pokharel, Elaine Quintana Borazon, Tharanga Thoradeniya, Nguyen Thi Thi Tho, Sally Mackay, Bridget Kelly, Boyd Swinburn, Karuthan Chinna, Enkhmyagmar Dashzeveg, Gild Rick Ong, Sreelakshmi Sankara Na · 2024
Read Extent and Nature of Television Food and Nonalcoholic Beverage Marketing in 9 Asian Countries: Cross-Sectional Study Using a Harmonized Approach by Tilakavati Karupaiah, Shah Md Mahfuzur Rahman, Juan Zhang, Naveen Kumar, Batjargal Jamiyan, Raj Kumar Pokharel, Elaine Quintana Borazon, Tharanga Thoradeniya, Nguyen Thi Thi Tho, Sally Mackay, Bridget Kelly, Boyd Swinburn, Karuthan Chinna, Enkhmyagmar Dashzeveg, Gild Rick Ong, Sreelakshmi Sankara Na (2024) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-11656118.txt.
Description
Tilakavati Karupaiah and co-authors measure TV food marketing to children in nine Asian countries in a study from 2024. Childhood obesity is rising fast across Asia. Weak rules let firms push sugary and fatty products to young viewers. TV remains a main channel for such ads.
A shared method let the nine country teams count ads the same way. The countries ranged from Bangladesh and India to Vietnam and Mongolia. Teams logged how many food and drink ads aired and what they promoted. Most products pushed were the kind that drive obesity. The study also built local research capacity in each country. Shared data give governments a base for tighter ad rules.
Catalog record
| CREATOR | Tilakavati Karupaiah, Shah Md Mahfuzur Rahman, Juan Zhang, Naveen Kumar, Batjargal Jamiyan, Raj Kumar Pokharel, Elaine Quintana Borazon, Tharanga Thoradeniya, Nguyen Thi Thi Tho, Sally Mackay, Bridget Kelly, Boyd Swinburn, Karuthan Chinna, Enkhmyagmar Dashzeveg, Gild Rick Ong, Sreelakshmi Sankara Na |
|---|---|
| YEAR | 2024 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 48 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |