Pharmaceutical industry use of key opinion leaders to market prescription opioids: A review of internal industry documents
Brian Gac, Kgosi Tavares, Hanna Yakubi, Hannah Khan, Dorie E. Apollonio, Eric Crosbie · 2024
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Description
Brian Gac leads a team that reviews opioid marketing through opinion leaders. Their review from twenty twenty-four uses internal industry documents. Prescription opioid deaths rose sharply at the century's turn.
How drug firms marketed opioids was not well studied before. The team read the first public batch of archive documents. Files span court rulings, letters, testimony, and studies. Firms found, hired, and groomed key opinion leaders, they find. Those leaders were picked to reach key prescriber groups. Themes were coded across the document set. Companies named include Janssen, Purdue, and Cephalon in files.
Catalog record
| CREATOR | Brian Gac, Kgosi Tavares, Hanna Yakubi, Hannah Khan, Dorie E. Apollonio, Eric Crosbie |
|---|---|
| YEAR | 2024 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 31 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |