Econometric analysis of consumers’ preference heterogeneity for yoghurt and ice cream products in Tanzania: A latent class model and mixed logit model
Michael L. Kadigi, Damas Philip, Gilead I. Mlay, Ntengua S. Mdoe · 2024
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Description
Kadigi, Philip, Mlay, and Mdoe sort Tanzanian shoppers by their dairy tastes in a 2024 study. Four hundred people in Dar es Salaam took part in a choice test on yogurt and ice cream. Rising city incomes have sharpened demand for quality processed foods. The team used two choice models to split shoppers by hidden taste patterns.
Three camps emerged: skeptics who favor raw dairy, advocates who favor processed goods, and a neutral middle. Taste, packaging, and origin mattered most across camps, with local goods prized. Income and views on processed food also split the camps. The authors advise dairy firms to segment their pitch and balance quality cues against price.
Catalog record
| CREATOR | Michael L. Kadigi, Damas Philip, Gilead I. Mlay, Ntengua S. Mdoe |
|---|---|
| YEAR | 2024 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 115 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |