Monitoring youth-appealing advertising on social media for the e-cigarette brand Lost Mary
Michelle Jeong, Ollie Ganz, Eugene M. Talbot, Melanie LaVake, Olivia A. Wackowski, Patrick V. Barnwell, Scott I. Donaldson, Cristine D. Delnevo · 2024
Read Monitoring youth-appealing advertising on social media for the e-cigarette brand Lost Mary by Michelle Jeong, Ollie Ganz, Eugene M. Talbot, Melanie LaVake, Olivia A. Wackowski, Patrick V. Barnwell, Scott I. Donaldson, Cristine D. Delnevo (2024) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-11605624.txt.
Description
Jeong and co-authors review how one popular vaping brand markets itself on social media. Lost Mary is a favored e-cigarette brand among teens in the United States, and health researchers worry that its ads feed that appeal. Their 2024 study codes 53 brand posts from 2022 and 2023 for features that draw young viewers.
More than a third of the posts named flavors, often fruit or ice types that teens favor. More than two thirds used bright, vivid colors, and the people shown looked like young adults. The team reads this pattern as marketing that fits youth tastes, whether or not that was the stated aim. They call for closer watching of vape brands on social platforms.
Catalog record
| CREATOR | Michelle Jeong, Ollie Ganz, Eugene M. Talbot, Melanie LaVake, Olivia A. Wackowski, Patrick V. Barnwell, Scott I. Donaldson, Cristine D. Delnevo |
|---|---|
| YEAR | 2024 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 7 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |