Anthropomorphic Design in Mortality Salience Situations: Exploring Emotional and Non-Emotional Mechanisms Enhancing Consumer Purchase Intentions
Cong Sun, Yuechun Ding, Xinyi Wang, Xing Meng, Rogelio Puente-Diaz · 2024
Read Anthropomorphic Design in Mortality Salience Situations: Exploring Emotional and Non-Emotional Mechanisms Enhancing Consumer Purchase Intentions by Cong Sun, Yuechun Ding, Xinyi Wang, Xing Meng, Rogelio Puente-Diaz (2024) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/pmc-11591073.txt.
Description
Cong Sun and co-authors study how human-like product design affects buyers who are thinking about death. Their 2024 paper runs a series of experiments on this question. Thoughts of death raise anxiety, which can shift what people want to buy. The team tests whether giving a product human traits eases that strain.
Across their tests, human-like design boosted positive feelings and cut negative ones. That shift raised preference and willingness to buy. Even when the emotional lift faded, the design kept its edge through a sense of closeness to the product. The authors frame the design as an emotion control tool. They offer guidance for products aimed at people under high pressure, where such design may ease death anxiety.
Catalog record
| CREATOR | Cong Sun, Yuechun Ding, Xinyi Wang, Xing Meng, Rogelio Puente-Diaz |
|---|---|
| YEAR | 2024 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 66 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |