Visual Attention and Emotion Analysis Based on Qualitative Assessment and Eyetracking Metrics—The Perception of a Video Game Trailer
Eva Villegas, Elisabet Fonts, Marta Fernández, Sara Fernández-Guinea · 2023
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Description
Eva Villegas and co-authors link what viewers look at in a game trailer to what they feel, in a 2023 study. Trailers sell games, yet makers rarely know which shots land. The team ran a three-step test with likely players of indie games. First came a read of how the group sees indie titles, then eye tracking during the trailer, then interviews and feeling questionnaires.
The eye data gave gaze trails, heat maps, and fix points, the spots where eyes rest. Some trailer zones drew no looks at all, a blind area that can warp what viewers expect. Fix points tied to sharp, distinct feelings, and the gaze trails traced the story each viewer built. Talk after viewing filled in the why. The authors offer the mixed method as a workbench: makers can spot strong and weak beats in a trailer and recut toward the feelings they want.
Catalog record
| CREATOR | Eva Villegas, Elisabet Fonts, Marta Fernández, Sara Fernández-Guinea |
|---|---|
| YEAR | 2023 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 73 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |