Hotels re-explored: Experience and influence of reciprocity and social normative appeals
Malin Ekelund, Magnus Bergquist · 2023
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Description
Malin Ekelund and Magnus Bergquist tested whether hotels can nudge guests greener by giving first, in a 2023 paper. Two large preregistered experiments, with over two and four and a half thousand people, varied the appeals. In the first, hearing the hotel itself conserved resources lowered guests' irritation, a reciprocity effect, though towel reuse plans did not move, perhaps because baseline intentions already ran high.
The second study targeted meat eating. All three reciprocity appeals raised feelings of obligation and goodwill against a standard appeal. One variant, where the hotel had donated to an environmental cause, truly cut meat intentions. Reciprocity, refined, shows early promise for greening travel choices.
Catalog record
| CREATOR | Malin Ekelund, Magnus Bergquist |
|---|---|
| YEAR | 2023 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 67 KB |
| VERSION | 1.0 |
| LICENSE | CC BY 4.0 |
| RIGHTS | CC BY |
| SOURCE | Europe PMC |