When place and generation matter: Understanding resident satisfaction in rural tourism
Can Zhang, Massoomeh Hedayati Marzbali · 2026
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Description
Zhang and Hedayati Marzbali, in a 2026 study, ask what makes residents of old Chinese villages satisfied with tourism in their home places. Reviving traditional villages through tourism is a favored path to rural renewal, but residents' feelings can make or break it. The team surveyed people in three traditional villages in Yongzhou.
Two ideas guided the work: whether tourism met what residents expected, and how attached residents felt to their place. Higher expectations were linked to lower satisfaction, a letdown effect. Feeling that tourism brought real value carried the good effects of place pride and attachment into satisfaction. Age mattered: older residents were more satisfied, and several links between feelings and satisfaction differed by generation. The authors advise planners to keep promises modest, share value visibly, and design tourism with each generation in mind, so villages gain without residents feeling used.
Catalog record
| CREATOR | Can Zhang, Massoomeh Hedayati Marzbali |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 55325 |
| LICENSE | CC_BY |
| RIGHTS | CC BY |
| SOURCE | PLOS |