Leveraging social media to mitigate HPV vaccine service disruptions in Abuja, Nigeria
Sohail Agha, Khadija Hassan, T O Olusanya, Hauwa Abbas, Drew Bernard, Ifeanyi Nsofor · 2026
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Description
Agha and colleagues studied social media priming for HPV vaccination in Abuja, Nigeria, in a 2026 paper. A health worker strike halted vaccination for about four months, then services reopened for just five days during a child health week. Exit surveys covered more than two hundred seventy caregivers of girls at vaccination sites.
Caregivers who recalled campaign messages on social platforms reported higher vaccination than those who did not. Official delivery counts matched the survey pattern. The gap shrank when scaled to all attending caregivers, but stayed meaningful. Priming audiences before a brief service window appears to help families act fast when doors briefly reopen.
Catalog record
| CREATOR | Sohail Agha, Khadija Hassan, T O Olusanya, Hauwa Abbas, Drew Bernard, Ifeanyi Nsofor |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 34251 |
| LICENSE | CC_BY |
| RIGHTS | CC BY |
| SOURCE | PLOS |