Perceptions of Spanish-language COVID-19 video messaging among the Hispanic community: A qualitative study in the United States of America
Grace Ellen Brannon, Karishma Chatterjee, Chyng-yang Jang, Charla Markham Shaw, Vinicio Sinta, Julian Rodriguez · 2026
Read Perceptions of Spanish-language COVID-19 video messaging among the Hispanic community: A qualitative study in the United States of America by Grace Ellen Brannon, Karishma Chatterjee, Chyng-yang Jang, Charla Markham Shaw, Vinicio Sinta, Julian Rodriguez (2026) in the Tower of Babel, a free online library of public-domain works preserved in clean, searchable text. No sign-up. The full text is served as a plain-text file at a predictable URL, where text is present: https://antarctic-labs.com/tower-of-babel/plos-pone-0339634.txt.
Description
Grace Ellen Brannon led a team of six authors on this 2026 interview study of Spanish-language COVID-19 vaccination videos made for Hispanic audiences in the United States. Forty-nine people in a southern suburban county watched four television messages built from earlier local research and shared their reactions.
Warm, human-centered messages that framed vaccination as a gain landed well, while pushier suggestions risked resistance. Participants wanted quality Spanish-language health information in Spanish news outlets they already trust. Brannon argues gentle, gain-framed messaging earns credibility and attention in communities facing health gaps.
Catalog record
| CREATOR | Grace Ellen Brannon, Karishma Chatterjee, Chyng-yang Jang, Charla Markham Shaw, Vinicio Sinta, Julian Rodriguez |
|---|---|
| YEAR | 2026 |
| COLLECTION | PAPERS |
| FORMAT | TXT |
| FILE SIZE | 48353 |
| LICENSE | CC_BY |
| RIGHTS | CC BY |
| SOURCE | PLOS |